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REKO

Client

REKO Norway

Year

2023

Services

Wireframing and Prototyping

Information Architecture

Visual Identity

Content Strategy

Challenge

THE WHY

REKO's mission of selling local products without intermediaries was stalled by the lack of a dedicated digital platform to streamline the sales process.

Orders were placed as first-come comments on Facebook posts—making the process too manually laborious and difficult to scale or track.

REKO's mission of selling local products without intermediaries was stalled by the lack of a dedicated digital platform to streamline the sales process.

Orders were placed as first-come comments on Facebook posts—making the process too manually laborious and difficult to scale or track.

Orders placed as public comments on Facebook.

Insights

THE hOW

User interviews revealed that Facebook posts were overcrowded with comments, making it hard to track available products or order status.

Sellers had to update orders manually, with no real-time overview or inventory control due to lack of structure, visibility and consistency across purchases, all of which slowed down transactions and eroded trust.

Brainstorming around problem statement.

Brainstorming and problem statement.

Categorized insights from conducted interviews.

Insights from interviews.

Navigational and structural organization of content.

Organization of content.

Design Decisions

THE WHAT

We mapped the customer journey and translated it into wireframes and prototypes, developing a new logo and visual identity grounded in REKO’s values of trust and sustainability.

Core interactions were redefined around clarity and control—buyers navigate through structured overview of products and smooth checkouts, while sellers manage stock and orders from a unified interface.

We mapped the customer journey and translated it into wireframes and prototypes, developing a new logo and visual identity grounded in REKO’s values of trust and sustainability.